It's Roald Dahl Day & This Custom Book Is Your Very Own Golden Ticket

Today happens to be Roald Dahl's 101st birthday and officially Roald Dahl Day, and this is the closest thing to a book that satisfies a sweet tooth: The Roald Dahl Literary Estate has teamed up with publisher Wonderbly to bring us My Golden Ticket, a creative combination of "storytelling, illustrations and personalized technology" that should make fans of the fantasy-fulfilling chocolate factory beam with pride.